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Doctor Martin Giniger

Dr. Martin Giniger is the Doctor behind the development of beconfiDent teeth whitening and oral care products. Dr Giniger has developed beconfiDent products to comply with the new EU Directive and UK Regulation with regards to hydrogen peroxide within cosmetic products, providing safe, yet effective, peroxide free teeth whitening and oral care products.

Dr. Giniger is considered the world's leading authority and the most knowledgeable expert in the formulation of over the counter dental products and teeth whitening treatments.

Dr. Ginigers background

Dr. Martin Giniger began his career as a dentist in which he stayed in the profession for 25 years. Dr. Giniger then chose to specialise in teeth whitening and the product development of oral health and medicine. The past 21 years, Dr. Giniger has been working with and for large renowned oral care companies including Colgate-Palmolive, the world's largest consumer oral care company. Over the years, Dr. Giniger has helped develop many new oral care and dental products.


Dr. Martin Giniger has received many awards and accolades as well as scientific grants and has been awarded membership in the Omicron Kappa Upsilon National Dental Honour Society and fellowship in the International College of Dentistry. Additionally, Dr. Giniger has been employed by the United States of America Federal Trade Commission to serve as lead expert witness in all oral care and dental related litigation.

  • Dr. Martin Giniger's Academic Awards:
  • DMD Doctor of Medical Dentistry
  • PhD Doctor of Philosophy
  • Ph.D. in Chemistry from the University of Connecticut, School of Dental Medicine
  • MSD Master of Science Degree
  • NIH Physician-Scientist Award
  • Certificate in Oral Medicine and Oral Pathology
  • Lester Burkett Award from the Academy of Oral Medicine for excellence in the sub-specialty of dentistry
  • Awarded membership in the Omicron Kappa Upsilon National Dental Honour Society
  • Fellowship in the International College of Dentistry
  • Completed a GP residency at Newark Beth Israel Medical Centre
    • Developments

      Well known products that Dr. Giniger has developed include; Colgate Total Toothpaste and Discuss Dental Zoom Teeth Whitening. Dr. Giniger has represented many companies including Colgate, Procter & Gamble, Church & Dwight and BriteSmile. With this experience, it is with great pride that we can offer his knowledge to those who have questions of a more complicated nature.

      Zoom Teeth Whitening

      Dr Giniger was a key doctor in the development of Phillips Zoom Teeth Whitening.

      Zoom Teeth Whitening is vastly used by many dentists and teeth whitening clinics across the United Kingdom, Europe and America. Zoom Teeth Whitening contains peroxide and therefore from the 31st October 2012 this treatment, along with other peroxide based teeth whitening treatments, will be illegal unless performed by registered dentists, due to the change in the European Council Directive 76/768/EEC and the UK Regulation The Cosmetic Products (Safety) Regulations concerning peroxide within teeth whitening products.

      beconfiDent - Dr Ginigers New Development

      Dr Giniger has now developed a safer and cheaper peroxide free option for home teeth whitening products, named beconfiDent. beconfiDent teeth whitening and oral care products are 100% peroxide free and conform to the new EU Directive and UK Regulation with regards to hydrogen peroxide within cosmetic products.

Un mundo de confianza

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